SEO Basics for the Beginners

Search engines are the biggest source of traffic for a majority of websites. To get the top search ranking, you may have to take help of a search engine optimization specialist, but there are a number of simple ways to improve your search ranking, increase you visibility and ultimately increase your website traffic. Here are some simple SEO tips to get you started.

Keywords

Whether or not you have conducted SEO for your website, you are most probably aware of the importance of keywords in search rankings. Keywords are the search terms that potential customer would use to look for your product or service. Suitable keywords need to be placed in your content, titles, image names and URLs. Take care not to stuff your website with keyword to such an extent that it gets marked as a spammer.

Sitemap

Sitemap not only helps improve search engine optimization, but also website usability. It makes it easy for search engine spiders to crawl your website. Try to ensure that users are able to reach any page on your website within a maximum of two clicks.

Link building

Increasing the number of links pointing back to a page on your website is one more basic SEO strategy. It is an easy way of increasing the number of visitors to individual pages on your site. Try to ensure that the links and the page they point to are relevant to the content. Avoid excessive linking, which can be annoying for users.

Monitors your search standing

Unless you constantly monitor your search position, you can’t assess if your SEO efforts are really working. Tools like Google toolbar and Alexa are useful for monitoring your search rankings.