Using YouTube to Cut Down on Your Advertising Budget – Sacre-Couer de Montreal

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Sacre-Couer Hospital in Montreal was having some difficulty in recruiting staff. As with most hospitals these days, staff members are retiring and finding young people to replace them is a real issue. After considering several areas of advertising to attract new people, Sacre-Couer decided to shoot their own video with their own staff and post it on YouTube. 119,000 views later, Sacre Couer is no longer hunting for replacement wrokers for their aging staff. Because of the YouTube video, they are inundated with resumes.

Resumes are flying in, literally. Check out this new video produced by Sacre Coeur to keep the momentum rolling. Don’t be fooled by the Chineses look and feel of the video, just Sacre-Couer keeping it fun.