The day before Obama beat out McCain in the 08 election, I was attending Marketing Week, Toronto listening to one of the speakers telling us that there was absolutely no possible way that McCain was going to win. Obama’s social media campaigning was too perfect and too powerful. I agreed that it was most likely that Obama was going to be elected as the next president of the United States but I still believed that it was awfully bold to stand up in front of a few hundred people and make such a matter of fact statement. Of course, having seen this YouTube video, produced by will.i.am. of the Black Eyed Peas, I can see exactly what made the speaker so certain. Please take a look at this powerful video and then read Kim’s past postabout Obama’s awesome online fundraising activities, entitled Obama and Social Media.
Obviously Obama got it right on many different levels.