Significant Recent Changes in Google’s Search Algorithm

By On 30, Nov, 2011 |  In: SEO | Tags: , ,  | 2

Every year, more than 500 changes are made to Google’s algorithm. The search engine giant recently made a number of fresh changes to its ensure end users get the most relevant results to their search queries.

While generating page titles in search results, Google takes into account a number of things. The anchor text in links is one of the signals considered while generating the title of a page.

Now, the emphasis on this signal has been reduced because of less relevance of boilerplate links featuring duplicated anchor text. This will help Google generate titles that are more relevant and specific to the content available on ranking page.

Google has also made a major change in snippets. In order to offer more relevant snippets, more content will now be picked up from the page itself rather than the menu or header.

Rich snippets for applications, which allow users looking for software applications to see details such as reviews and cost in search results, were announced recently.

Google has now expanded application rich snippet coverage. This means that now more such snippets will be available.

Google also made a significant change in the fresh content ranking process. The improvement enables the algorithm to assess the suitable level of content freshness for search terms.

As many as 35% of total searches are likely to be affected by this change. With Google accounting for more than 65% of all searches, staying up-to-date with these changes is necessary for internet marketers.

To understand more about the impact of these and other changes that Google has made to its algorithm, connect with one of our internet marketing  educators.

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2 comments on “Significant Recent Changes in Google’s Search Algorithm

  • Could you be more specific about the meaning of this sentence?

    “This will help Google generate titles that are more relevant and specific to the content available on ranking page.”

    What are you referring to by the word “titles” in the context of this sentence?

    Thank you

    • Hi Veronica,

      Besides the title tag on your web page, Google grabs content from a variety of places to show in their search results, like ODP, the first paragraph on the page or the anchor text of inbound links to your site. In most cases, SEO companies “sculpt” the inbound link text to associate with the specific page. By devaluing this SEO tactic, Google reduces its effect on the title. If you need to discuss further, you can connect with me at 905-330-8334.

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