It’s true that when most of us search for something online, be it through Google, Yahoo or Bing, we’ll investigate the top few search results, start our search over again with new keywords, and abandon it from there. Since becoming involved in SEO, I admit I have become the rare person who will look onto page two or three if it is something I am interested in and the search results of the first page don’t satisfy me. And I am persistent, so I will try different keywords repeatedly. However, I am the minority.
The race for top internet rankings is a fierce one, and one that garners a lot of attention in SEO circles. Many different theories have been tested. Some of them get short term results, which may last or not. Some get long term results. Still others get no discernable results. With that in mind, might I suggest going back to the tried and true with organic search. If it works (and it does), then perhaps it is wise to use the simplest and most reliable methods to ensure your company is on the top of your client’s search results.
An article by the title of “Organic Search Still Reigns” confirms the importance of organic search. The article compares the results of Google, Yahoo and Bing and discovers that organic search results still get the top rankings “across the big three search engines, with at least 95% of traffic from each originating from the first page of results after a nonbranded search”. With numbers like these, it is no wonder that organic search and search optimization efforts remain on the top of the lists of recommendations from online marketing experts.
Instead of spending time, money, and effort on complex marketing strategies or paid advertisements, it is much more cost effective to go back to simple search engine optimization tactics. And this common sense tactic is being used by professional marketers who “recognize the importance of investment in search optimization so they will appear in those results and benefit from the huge portion of clicks that go to the top hits. The Society of Digital Agencies (SoDA) found that search optimization was the third priority of senior marketers worldwide, after social networking and improving digital infrastructure.”
In spite of my own extensive browsing of search engine results, the numbers clearly show that your clients are most likely to not go beyond that first page, so this is a case where instead of marching to your own drummer your seo company should follow current online marketing trends. It’s hard to argue with the solid results achieved by organic search.