People continually change the way they search, so it is important that you keep testing your ad copy for the changing search patterns to maximize your internet marketing ROI. Here are a few things you should keep in mind to optimize your ad text.
It is important to consider these factors that should determine the ad text. They include the competitors, the triggering factors for the ad text (meaning the keywords and the search queries) as well as the landing page that the ad text leads to.
Both your ad text and landing page should closely match the expectations of the searchers. Explore the landing page to understand what exactly a searcher experiences and optimize accordingly. The ad text should give a push to the customers and motivate them to buy.
For best results, start out by creating tests with different ad concepts. If the keyword is broad, it’s all the more important to try out different versions of ads to figure out what matches customer expectations best. A broad term will have a considerable amount of search volume, which would help build statistical significance quickly. But if your ad group has limited volume, it’s better to test only two ads to get comparative results.
You should next test specific elements in your winning concepts. This includes testing different supporting benefit sentences, calls to action and display URLs.
You should also remember that the potential of improving ad performance is unlimited. So there is no such thing as a time to stop testing. Keep fine tuning your campaign at regular intervals.