Online Video Advertising | Producing Valuable Content

By On 29, Jun, 2007 |  In: Social Media Marketing | Tags:  | 0

Online Media Daily summarizes Next New Networks’ three keys to successful content production online.

Authenticity over slick production aesthetics
Making media with audiences, as opposed to for audiences
Not restricting the free distribution and spread of content

The article also suggests we should be “Drunk on experimentation”. The web is all about experimentation. The days of putting an ad online and “going with it” for a year are long gone.

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