Online Video Advertising | Producing Valuable Content
Posted by:
Barry Byers on June 29th, 2007
In Social Media Marketing
Online Media Daily summarizes Next New Networks’ three keys to successful content production online.
Authenticity over slick production aesthetics
Making media with audiences, as opposed to for audiences
Not restricting the free distribution and spread of content
The article also suggests we should be “Drunk on experimentation”. The web is all about experimentation. The days of putting an ad online and “going with it” for a year are long gone.
