Microsoft Shifts Focus to $12 Billion Display-Ad Market

Posted by: Barry on September 15th, 2011
In PPC Advertising

In the face of increasing competition from the likes of Facebook and Google, Microsoft Corp. is making some serious efforts to avoid losing display-ad clients. According to estimates by EMarketer, the market is growing rapidly and the total display-ad spend in the US is likely to be around $12.3 billion this year.

With display ads becoming an increasingly important part of PPC management, the figure is expected to double to reach $22 billion by year 2015. Companies like Google and Facebook have managed to surpass Microsoft in the area within a very short time. Microsoft was the third biggest display-ad seller after Yahoo! and AOL Inc. (AOL) in 2008, while Google and Facebook were still lagging a long way behind. But presently Facebook, Yahoo! and Google are the top three display-ad sellers, while Microsoft is placed fourth.

The software seller’s market share is around half that of Google and less than 1/3rd of Facebook. Microsoft acquired Atlas for $6 billion soon after Google’s $3.1 billion purchase of DoubleClick.

But soon after, display ad prices slumped and search ads took off. At that point, the software giant felt that capturing the search ad market was a bigger priority. But the shift resulted in some of its clients shifting their display ad dollars to Google and Facebook. Now Microsoft is increasing both financial and personnel investment in the area to show its commitment and reassure clients like Publicis Groupe.

The plans include new Atlas features to help customers design region specific ad copy. The company also plans to add MediaMath, AppNexus and Turn Inc. side-demand platforms as partners.

Leave a reply:

FREE Additional Resources

 
SEO eBook

SEO eBook

Maximizing Your
Ranking Through
Search Engine
Optimization.

Download Now!
 
PPC eBook

PPC eBook

Learn how to
achieve efficient,
high–volume traffic
and conversion.

Download Now!
 

Wolf21 Internet Marketing Blog

The Wolf21 Internet Marketing blog features insights on search engine optimization, pay per click, social media marketing, display advertising, email marketing, online media buying, website conversion, nurture campaign development and marketing strategy.

 

Connect With Us

Become a fan on Facebook

Become a fan on Facebook

Follow Us on Twitter

Follow Us on Twitter

Watch Us on YouTube

Watch Us on YouTube

Link to Us on LinkedIn

Link to Us on LinkedIn

Subscribe to our RSS feed

Subscribe to our RSS feed

Google Plus 1

Connect with Google Plus 1

Send us an email

Send us an email

Copyright © Wolf21 2014  |  All Rights Reserved  |   SEO Code of Ethics  •   Privacy Policy  •   Sitemap  |