Microsoft Considers Paying News Corp to De-list from Google

Posted by: Barry on November 23rd, 2009
In Internet Marketing

On Sunday, Macworld reported that Microsoft has discussed “de-indexing” its news website from Google. In effect, News Corp content would cease to appear in Google’s search engine results.

Now this is hard ball at the big league level. If the information is correct, Microsoft will be setting a target on the value of content. This is a massive shot in the arm for newspapers publishers who have been floundering trying to come up with an online revenue model. The ramifications for digital content are enormous.

Microsoft has been doing all the right things in the search arena and the results are staring to show. Comscore recently reported that Microsoft’s Bing percent of searches from 9.4 to 9.9% in October. While Google broke the 65% barrier and continues to  dominate search, a deal of this kind by Microsoft is a game changer.

Microsoft’s market share would increase dramatically as user’s rotate between the 2 giants to make sure they have all the resources they require to research, shop or simply to be informed.  As an SEO company, the increased traffic Microsoft would acquire would force our hand to take Bing more seriously but the traffic would be worth it.

More importantly, a deal like this might provide the solution that newpapers have been searching for for years. Don’t you just love competition?

Leave a reply:

FREE Additional Resources

 
SEO eBook

SEO eBook

Maximizing Your
Ranking Through
Search Engine
Optimization.

Download Now!
 
PPC eBook

PPC eBook

Learn how to
achieve efficient,
high–volume traffic
and conversion.

Download Now!
 

Wolf21 Internet Marketing Blog

The Wolf21 Internet Marketing blog features insights on search engine optimization, pay per click, social media marketing, display advertising, email marketing, online media buying, website conversion, nurture campaign development and marketing strategy.

 

Connect With Us

Become a fan on Facebook

Become a fan on Facebook

Follow Us on Twitter

Follow Us on Twitter

Watch Us on YouTube

Watch Us on YouTube

Link to Us on LinkedIn

Link to Us on LinkedIn

Subscribe to our RSS feed

Subscribe to our RSS feed

Google Plus 1

Connect with Google Plus 1

Send us an email

Send us an email

Copyright © Wolf21 2014  |  All Rights Reserved  |   SEO Code of Ethics  •   Privacy Policy  •   Sitemap  |