Managing Your Reputation through Social Media Sites

By On 18, Feb, 2011 |  In: Social Media Marketing | Tags: , ,  | 0

Social media sites can be great for promoting your products through direct interaction with prospects and customers. However, social media marketing also carries the risk of direct criticism and damaging your online reputation. As an online marketer, here are a few things you should keep in mind, to defend your reputation on the social media.


Firstly, remember that it is human to make mistakes and get into trouble. Also, accept the fact that social media can get you both appreciation and disrepute, and prepare yourself to tackle such unpleasant situations if necessary.


Secondly, no matter how bad the circumstances are, don’t react, as that can only worsen the situation. Even if you need to act, to minimize the damage, thank the unwarranted abusers for raising the concern, which is much better way to handle the issue.


As a responsible social media marketer, you should avoid spamming users on the site as it would only provoke them to act against you. Also, avoid poking your nose into anything and everything that you feel is unfair. Taking a neutral stance on social causes and general issues is often a better option for maintaining your business’s online reputation on such sites.


Most importantly, remember to leave you ego out when handling such sensitive issues. In case you don’t know how to control the damage, take the help of a social media expert to deal with it. To prevent such issues altogether, develop a backup plan, keeping in mind the kind of issues you may have to face on the social networks.

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