Importance of Quality Score in Your Adwords PPC Campaign

By On 30, Dec, 2010 |  In: Internet Marketing, PPC Advertising | Tags: , ,  | 0

Running an Adwords PPC campaign without taking quality score in consideration could be an expensive blunder. Some time back, PPC business was abuzz with discussions on quality score. Although in recent times the buzz has died down, the importance of quality score is not any lesser.

Your PPC ad position depends on two main factors – the cost per click (bid) and the quality score. A good quality score ensures higher ad position, which is very important for the success of your pay per click campaign. Better keyword quality scores also help you lower the expenditure on a PPC campaign, as it reduces your cost per click.

To improve quality score, you should keep things simple by focusing on the click-through rate. CTR is at the key to quality score calculation and an improvement in CTR means a higher quality score. Here are some tips to help you improve the quality score of your keywords.

  • Ensure that your ad groups are tightly themed. By using keywords with a common theme together, you will be able to write good quality relevant ads that will help increase your CTR.
  • The ads should contain your keywords. A tightly themed ad group allows you to do this. In case you are unable to put some keyword variation in an ad, it indicates that you need to create a separate ad group.
  • Finally, continuously improve your ads. Split testing is the best way to do this. Come up with ad variations and test them to determine ad copies that are most effective.

By following these simple tips, you can significantly improve the performance of your PPC ad campaign and increase the ROI of your internet marketing efforts.

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