A blog, which is a highly effective internet marketing tool, not only increases your company’s online visibility but also improves your interaction with your customers, prospects and potential business affiliates. Whether yours is a big or a small company, here are a few reasons why you should have your company blog, if you don’t already have one.
Having a blog to share interesting content that is relevant to your company is a great way to attract new customers and to have your old customers coming back for more. By offering useful information and tips, and answering questions through your blog, you not only portray your expertise in the subject matter but also gain the customer’s trust.
A blog, when created as a part of your website can increase your website’s searchability, provided you make use of the right keywords in it. You can also boost your online marketing efforts to an extent, by allowing users to share your blogs and the comments on your blog, on social media and networking sites with the help of plugins like ‘Facebook like’, ‘Recommend’, ‘Tweet’ etc.
You can use your blog as a medium to inform prospective customers about your company, its aims and its values. An active company blog can also be a great way to remind your customers of your presence, and keep them posted with developments in your company and also the industry.
Besides all that, a blog helps you to easily share information, obtain customer feedback on your products and services, and it acts as an effective PR tool.