Social media has the potential to take your business to the next level. But to take advantage of this opportunity you need to overcome your fear of social media.
The list of the most common fears that businesses have regarding social media include lack of information about how social media works, lack of time or money for a social media campaign, avoid negative exposure of the brand and inability to calculate ROI.
You may not be an expert on social media, but the great thing about social media is that you don’t have to be one. Social media is for anyone and everyone. Although it may take you some time to get used to all the tools and services available on different social networking sites, there is no reason why you shouldn’t start right away.
You can invest as much time and money as you can afford to in social media marketing. Even if you start out by devoting just a few minutes a day to social media, it can yield favorable results.
Everyone enjoys the freedom to express their opinions in social media – so you should expect some critics along with the fans. But this can be a good opportunity for you to improve your brand image and turn critics into loyal supporters.
Monitoring the results of your social media campaign is important. Try to assess if you are getting a positive ROI on the money, time and resources spent in the social media marketing effort. Set some social media metrics such as followers on Twitter, website traffic and see how these impact sales over time.
Social media is too big to be ignored, the sooner you dive in, the better for your business.