Google to Include Twitter Updates in Search Results

Posted by: Barry on October 22nd, 2009
In Search Engine Marketing

Google announced yesterday that they have reached an agreement with Twitter to include Twitter updates in their search results.

Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.

The fact that the ink is barely dry on Twitter’s deal with Bing, Microsoft’s search engine, demonstrates the speed at which Google can move when it feels challenged and the value of Real Time Search.

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