On average less than 15% of unique visitors to your Website convert to a lead, if you have a lead generation Website. And only 2% of prospects buy online if you have an ecommerce store. This means that between 85% to 98% of your visitors are being lost with nothing in return.
As an Internet marketing company, we recommend that this is where retargeting comes in. It allows you to get in front of the remaining 85% to 98% of your prospects that come to your Website and don’t convert, so you can get as much from your marketing investment as possible.
Retargeting works by tracking the people who visit specific pages on your site and displaying relevant ads to them as they visit other sites on the Internet.
How Retargeting Works
Why it Works
Since different people are at different steps in the sales decision making process, it allows you to keep your brand, products, and offers in front of your prospect so that when they are ready to take action, you’re a click away.
Retargeting Pricing Models
Each retargeting system offers different pricing models, so take the time to research their pricing and project out what a lead and sale may cost you. The pricing models include cost per acquisition (CPA) or cost per lead (CPL), cost per click (CPC), and cost per thousand (CPM). The key is to determine what your projected CPA and CPS will be.
If you have any questions regarding how to project costs, please feel free to comment.