It is extremely important to make sure that your website is able to engage visitors and build loyalty. Creating a functional site that has quality content is not the end of the task. You need to do all that it takes to meet user expectations. Here are some tips to help you achieve that goal:
Build a user-friendly website design
Its no use having a website that looks good but is difficult to use. Your website design should ensure that visitors not only find the information they are looking for but can also navigate their way through your site easily. Your site should be aesthetically pleasing, have quality content and be easy to navigate. It is important to regularly reassess your website with a fresh perspective to match expectations of users.
Clear and appropriate anchor text
Ensure that your website links work perfectly and take the user to the expected destination. To come across as a professional website, you have to be very careful when inserting links, as a change in a single character will make links go awry. The anchor text in your links should reflect the content at the destination accurately. Do not mislead users with links that are vague or exaggerate what’s behind them.
Keep your target audience in mind
Design your website keeping the target audience in mind, so that it has the desired impact. Make sure that your website content and design is apt for users and in case of business sites, converts them to customers. For example, if your website caters to artists, the last thing you want is a dull design with little or no graphical components.