What Do Your Email Subscribers Really Want?

By On 20, Apr, 2011 |  In: Email Marketing | Tags: , ,  | 0

Email MarketingEmail marketing is one of the most popular methods of internet marketing employed by internet marketing companies. To ensure the success of your email marketing campaign, you need to offer incentives that will compel email subscribers to take a positive action. If incentives like free shipping and product discounts are not generating the desired response, you need to come up with something more effective. Follow these steps to find out what your subscribers really want.

Identify the motivation behind people signing up for your email list

The surest way to keep your email subscribers happy is to give them exactly what they want. Find out the reason that motivated them to sign up. In most cases, product discounts or free shipping are not the primary motivators. Most people signup for your email because it provides value in form of new and useful information or entertainment. Content is the most important part of your email. If your content is useful and interesting, it will most likely generate a positive response.

Focus on the right content

Make use of emails to spread information about all the new happenings. For instance, you can inform people about your new product launch plans, latest blog post or a new video. Email newsletter linked to other company activities will give better results than an email offering nothing more than product discount.

Ensure your email content is easily sharable

Ease of sharing is also important for the success of your email campaign. It can widen your reach and boost your readership. Good quality content in the form of articles, reports, videos, blogs and the like will help you strengthen the relationship with your subscribers.

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