Most people are convinced about the huge impact that social media has on businesses. Even larger companies have changed their marketing strategies and have started focusing their efforts on social media marketing rather than advertising exclusively through means like television.
Although the impact of social media marketing is visible, it is still not completely measurable. No single tools exists which can combine the data from all the different social channels and give an accurate picture of the result of your social marketing efforts.
Presently, the only way of analyzing you social media marketing efforts is by collecting data from all the social channels that you are a part of and analyzing it. This may give you useful insights but it won’t give consolidated results that are easy to track. Collecting data from YouTube insights, Facebook insights, Twitter etc is not a convenient method and leaves much to be desired.
The impact of a social media analytics tool that can single handedly enable you to analyze and accurately measure the result of you marketing efforts on individual social channels as well on social media as a whole could be huge. The sooner such a social media tool comes on the scene the better.