More and more websites are coming up everyday and the competition to attract and engage visitors is increasing all the time. In such a situation, it is very difficult to get people interested in the content on your website and encourage them to visit your site again. Here are some simple content tips to keep users engaged on your website:
The opening of your webpage, or blog or any other content for that matter is the deciding factor in whether the user will go through the content or get distracted. If the starting is to the point, the reader will be compelled to read further.
Avoid usage of complicated and too theoretical terms. You may be the subject matter expert but you have to keep in mind that the audience may not have the same expertise. In order to get them interested in the content, it is important that you meet them at their level of knowledge in the subject. Difficult words and phrases break a reader’s flow and cause distraction.
You also need to develop a genuine relationship with the readers and build some trust and credibility. By allowing the readers to know you better, you will encourage them to put their trust in you. Adding your personal profile and experience on your blog will help you achieve this.
Finally, always keep in mind that your website is for the users, and not you. Think about what they would be interested in and create your web pages accordingly. This important principle should be kept in mind right from the website design phase.