Create an Effective Home Page to Improve Website Conversion

By On 11, Feb, 2011 |  In: Search Engine Optimization, Website Development | Tags: , ,  | 0

Your website’s homepage, usually the landing page, plays an important role in creating a lasting impression on your customers. While a nicely designed home page can make your customers look for more, an unorganized one will only keep them away. To ensue that your home page is as effective as it should be, here are a few tips you should remember.

As your website is the often the first thing a customer gets to see, you need to make sure that it has sufficient information about your company, your products and services and who you cater to. However, all this information should be presented in a short and simple manner, so that the right customer can find and identify you easily.

Along with well written content, you need to have an attractive website design to present your offerings clearly and neatly. To create a design that keeps visitors on your page, hire a professional website design webcompany that has both the expertise and experience in web site designing.

The main reason for having a website with high-quality content and attractive web design is to persuade your customers to take an action – buy your product, sign-up for your newsletter, share contact information or contact you directly. So, make sure to portray a clear and visible “call to action” on your home page.

Finally, you should gain the customers’ trust if you want them to invest in your products. For this, make sure you provide a “subscribe to our newsletter” option, and encourage them to learn more about you. To make the desired effect on your website conversion, discuss these points with your professional web design consultant and ensure that all these are incorporated in your home page.

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