Category Archives: Social Media Marketing

Google Launches Their Answer to Facebook

Google recently launched Google+ project which is a social network that replicates social life situations. As it stands right now, the Google+ project is in a field trial period which means that you have to be invited to join. Google ……

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Social Media Gives Saudi Women a Platform for Protest

More than half of the university graduates in Saudi Arabia are women. In fact, the world’s largest women only university opened just last month in Riyadh. The country is equipping its women to become professionally qualified and to stay on ……

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The Effect of Social Media Influence on Search Engine Rankings

Social media platforms like Facebook, Twitter and Digg have completely changed the internet landscape and the impact of these sites is already being felt on search engine results. Almost every expert in the field agrees that social media is not ……

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A Dotcom 2.0 Bubble as Facebook, Twitter Move to Market?

Are we seeing the beginning of Dotcom 2.0, as some of social media networking sites which are clearly the industry’s most successful properties prepare for their intial sales of public stock? Twitter and Groupon, both expected to go to market ……

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How to Market Events Through Facebook, Twitter, and LinkedIn

Last week, we spoke about how social media marketing is about both conversation and conversion. In this post, we’re going to focus on events, which is a great tactic to maximize conversion from a fan to a presentation attendee or ……

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Social Media Kickoff to 2012 U.S. Presidential Campaign

In what may have been the ‘real’ but ‘unofficial’ kickoff to the 2012 U.S. presidential campaign season, President Obama did a live webcast with Facebook founder Mark Zuckerberg from Facebook’s Palo Alto headquarters right in the heart of California’s Silicon ……

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Social Media is About Conversation and Conversion

Many people ask us if social media is about having a conversation or conversion. To maximize the effectiveness of your social media campaign, it’s a matter of balancing both. From a social perspective it’s all about having a powerful, interesting, ……

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5 Key Steps to Setting Up and Maintaining an Effective Social Media Marketing Campaign

Many businesses consider launching a social media campaign, but they are not sure about how to effectively launch and sustain it. In this post, we are going to outline the five key steps to accomplish this objective. As an Internet ……

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Shoppers Use Internet, Social Media for Everyday Shopping

According to a recent Wall Street Journal report one major trend emerging from the recent recession is that an ever greater number of consumers are researching ordinary home products – not just electronics and high-end fashion – before they make ……

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How to Win ‘Friends’ and Influence Facebook

Dale Carnegie got it right in 1937 when he published the still-in-print “How to Win Friends and Influence People,” notes Lisa Buyer, writing on leading SEO industry trade site, Search Engine Watch. Carnegie’s simple six-point plan, below, is as relevant ……

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The Wolf21 Internet Marketing blog features insights on search engine optimization, pay per click, social media marketing, display advertising, email marketing, online media buying, website conversion, nurture campaign development and marketing strategy.

 

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