Category Archives: Social Media Marketing
Google+ is now available to everyone
After almost three months, Google+ is now available to anyone. If you have not already set up a Google+ profile, as an Internet marketing firm, we’d recommend setting up one. The initial launch in July was only made available to ……
How Social Media Efforts Affect Your Company’s Bottom-Line
Today social media marketing is an integral part of the overall online marketing strategy for a number of firms. But the issue of measuring social media ROI is yet to be resolved effectively. Unless marketers can measure the impact of ……
LinkedIn Fundamentals Remain Strong
The world of social media marketing is a dynamic place. Facebook, Twitter and Google+ are considered the front-runners of the industry. Every small action taken by these companies is publicized. In comparison, LinkedIn has always kept a low profile. The ……
Foursquare’s New Self-Serve Business Pages – What They Means for Brands
Foursquare is one of the most popular location based services on the net. The service already boasts of about ten million users. Recently Foursquare announced its latest offering for brands – new self-serve business pages. This means that now any ……
Do the Number of YouTube Views Really Determine Sales Success?
The latest Old Spice campaign is out and like the last year, the video campaign has managed to generate a considerable amount of interest. Visible Measures has placed the new campaign at the coveted first spot in its viral video ……
Google +1 Button – Even More Useful for Users and Publishers
Since the launch of the Google +1 button in June, its popularity has been growing rapidly. The button, which lets users recommend web pages across the web, crossed the two billon views per day mark just a month after its ……
Facebook Issues that Every Business Needs to Consider
Facebook can be a powerful business tool, but there are certain issues that need to be considered seriously. Assessing the real value of Facebook ‘likes’ is one of the problems. Many businesses tend to give it more importance than it ……
Promoted Tweets to Followers – What it Means for Advertisers and Users
Popular microblogging and web traffic marketing platform Twitter recently announced its new ad venture named ‘Promoted Tweets to Followers’. It is the boldest monetization effort made by the site to date. LiBeck Integrated Marketing Co-founder and CEO Li Evens in ……
Things to Remember while Crowdsourcing Your Marketing Campaign
Marketing strategies have undergone major changes over the last few years. Today web traffic marketing is an important part of the overall marketing strategy. Unlike earlier, marketing is not limited to one-way communication anymore. Advancement in technology has made it ……
Search Engines Way Ahead of Social Sites in Driving Traffic
A study conducted by Outbrain indicates that even the most popular social media sites like Facebook and Twitter are not very effective at driving traffic to websites. This requires a rethink in the company internet marketing strategy when it comes ……
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