Category Archives: Search Engine Optimization
Remember Your Audience: Engaging Europeans in Social Media
No matter what your product or service, you have to remember your audience and focus on their needs first. If you are marketing to an audience of 10 year old American girls, you will need to have a completely different ……
Working SEO for Mobility
It’s tempting to think of mobility devices as just smaller versions of your desktop or laptop computers. You can access your email and the internet from them, so wouldn’t the SEO rules remain the same for mobility devices? This is ……
Don’t Forget the Fun Stuff: Crazy Search Engines
Sometimes in the marketing field, we tend to look at functionality, statistics, and new features too much, and forget about the fun stuff. And really, the internet can just be a fun place to be. If it is crazy or ……
Drive Traffic with LinkedIn
By now, you know that I love when challenging a preconceived notion or showing that a tool can be used for more than you might think on first glance. Those ah ha moments tickle me, so I am hoping that ……
Link Building: Thinking about the Message
I’ve been thinking about the limits of media when I was a child and in my teens. We had television (and not 500 cable channels), movies, and then print. It still left a fair number of options, but nothing compared ……
CMS and International Expansion – Going in with Your Eyes Open:
As you are growing and developing your business, often you’ll only be thinking about one or two steps down the road, even if your five or ten year plan is much more complex than that. When planning your content management ……
Organic Search: Tried and True Comes Through Again
It’s true that when most of us search for something online, be it through Google, Yahoo or Bing, we’ll investigate the top few search results, start our search over again with new keywords, and abandon it from there. Since becoming ……
Google Buzz – Google Pushes Its Own Boundaries
News in the world of internet marketing is filled with talk about Google’s latest venture: Google Buzz. Although I’ve heard a few negative remarks about how Google is trying to have their hand in every internet venue imaginable, word on ……
Mobility, Mobility Everywhere…Even Firefox Jumps On Board
Sometimes, I take a while to jump on board with new technology. Certainly, I am never the first to buy and try the latest and greatest. I like to watch and listen. Read up a bit. Compare different platforms. Basically ……
Facebook Meme Raises Awareness
Late last week women on Facebook began posting their bra colours. The aim of the game was supposedly to raise awareness for breast cancer. And, indeed, the creator of the Facebook group called What’s Your Bra Color??? promised to donate ……
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