Category Archives: Mobile Advertising
Why Marketers Need to Consider Mobile Web
The annual mobile forecast released by BIA/Kelsey estimates that mobile ad revenues are likely to go up from 2009’s $490 million to $2.9 billion by 2014 in the US, meaning 43% compounded annual growth rate. Currently, the SMS and display ……
Expected Mobile Search Trends for 2011
With the rapidly increasing popularity of smart phones, mobile search is growing by leaps and bounds. Reports on U.S smart phone penetration for last couple of years and projections for current year show that the use of smart phones has ……
Apple Taking a Bite Out of the Mobile Ad Market
Apples iAd is starting to look very popular with many large companies choosing to advertise with them instead of Google or Microsoft. Apple are reporting that the number of brands that are using iAd has doubled since July 1st, when ……
Mobility Requires Different Thinking: Google Steps Up
It seems like not too long ago that web designers were talking about the scroll-down factor for web pages. The short of it being that people are much less likely to scroll to read to the end of the page, ……
Working SEO for Mobility
It’s tempting to think of mobility devices as just smaller versions of your desktop or laptop computers. You can access your email and the internet from them, so wouldn’t the SEO rules remain the same for mobility devices? This is ……
iPhone Apps – New Technology Brings New Possibilities
I was reading an article this morning about iPhone apps. This particular article, entitled “PayPal iPhone App Hits One Million Downloads”, was basically about the popularity of the PayPal app on the iPhone and how “One million downloads shows just ……
Google Vs Apple in Mobile Advertising
Is Apple headed for a showdown with Google? According to Ben Parr of Mashable, a heavyweight battle on the mobile advertising front is well underway. While both Apple and Google, with the iPhone and Android respectively will succeed at building ……
Social Networking Expands
Sometimes when I read about a new software package or a new electronic device, I think “would I use that” and other times it is “how would I use that”. Today I admit I am just wondering how far social ……
The Consumer Electronics Show (CES) is Over, but the Speculation is just Beginning
We’re a household that loves gadgets. I work in SEO and my husband is a programmer. Gadgets are the backbone of our lives. Our kids were barely upright when they began trying to poke at our computers and bang on ……
Shifting Your Thinking to Mobile Websites
Don’t let mobile websites be your business’ telephone banking blind spot. The other day, I was thinking about how slow I was to adopt online banking. It took nothing for me to go to telephone banking, but my mindset was ……
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