Category Archives: Mobile Advertising

The SOMO Trend

As an advertising professional, I’ll admit it: watching commercials prior to a feature presentation in a movie theatre is what I would call a slight agitation of mine (others may call it harassment). I’m forced to unwillingly gaze up at ……

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Going Mobile in 2012

During AdWeek in Toronto, Google’s own Jesse Haines, Group Marketing Manager at the big media mogul, introduced “How to Go Mo in 2012″ to emphasize the importance of utilizing mobile. Mobile is a market that every marketer should be appropriating ……

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Google Plans to Become a One-Stop Shop for M-Commerce

With increase in the popularity of mobile advertising, Google is making efforts to make the most of this opportunity. According to Jason Spero, the head of mobile for the Americas, Google is looking at consumer behavior to get insights into ……

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Mobile Searchers are More Likely to Take Positive Action

With the growing number of people buying smartphones, mobile internet access is fast becoming a routine activity. Search is the most common online activity, both on desktops and mobiles, and the increasing usage of mobile search has made it important ……

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Top Three Mobile Marketing Tips

Today mobiles have attained the status of an everyday necessity. Most of these latest mobile phones have internet accessing capabilities. This provides online marketers an opportunity to reach a large audience. Here are some tips for successful search engine optimization ……

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Mobile Marketing – Need to Consider Cultural Differences

Internet offers a global audience, but marketers cannot use the same company internet marketing tactics everywhere. Every region has unique culture and preferences. For instance, a marketing campaign designed for the US audience may not have the same impact on ……

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Capitalize on the Growing Popularity of Location Based Mobile Apps

As of March 2011, popular location based shopping app Shopkick has more than 1 million active users. Shopkick teamed up with retailers like Macy’s, Target, Sports Authority and American Eagle to widen its consumer base.   Usage of location sharing ……

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Tips for a Successful Mobile PPC Campaign

With the increase in the number of people using internet enabled mobiles, mobile search is rapidly gaining popularity. For many businesses, especially local businesses, mobile PPC is definitely worth consideration. However, you need to remember that mobile searches differ from ……

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Tips for Mobile Friendly E-mail Campaigns

Efficacy of email marketing has been proved time and again. Importance of email marketing has increased further with the popularity of mobile internet. Ensuring that your promotional emails are as effective when viewed on mobile as on desktops has become ……

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Mobile Ads – Keeping Ads Informative and Relevant is the Best Strategy

Mobile ads are still to earn favor among users. Most users are not thrilled about receiving ads on something as personal as a mobile phone. However, by ensuring that the mobile ads are in the format preferred by consumers, marketers ……

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