For the last couple of weeks, I have been on a Burger King kick with my blog entries. I have decided to keep the theme going for just one more week. I promise, after this one, I will stop for a while!
Before I give the whole Burger King thing a rest, I want to point your attention to a couple of funky Burger King collaborations. These campaigns are not incredibly new and I know it seems like I am discussing at least one of these about a year too late but, I think it is fun to revisit these sites. Also, I think that, in doing so, we are acknowledging the fact that a well thought out, effective viral marketing campaign does not die. It is not like a print ad that will likely lose its value potential when the issue is tossed away.
The first is micro site is a Burger King / the Simpsons collaboration that was created a while ago to help promote the Simpsons movie that came out in 2007. Again, I know it seems like I am writing about old news here (and I am) but people are still discovering and visiting this site, talking about it, and “Simpsonizing” themselves long after the movie left the box office and came out on DVD. This site is attention grabbing, easy to navigate, and a little addictive. Once you do become bored of Simpsonizing yourself, your significant other, your bff, or whoever, you can choose to purchase some personalized Simpsons gear or send your image off to a friend.
The second very cool BK collaboration is with Seth MacFarlane, creator of Family Guy. Seth MacFarlane’s Cavalcade of Cartoon Comedy, featured by Burger King, is a series of shorts that, after watching, you can then dub over the cartoon, feature it on YouTube and watch and vote on other people’s creations. The creator of video with the most votes wins the coveted prize of buying Set MacFarlane a whopper.
Both of these sites are entertaining, a little addictive and, like most effective social marketing plans, have taken on a life of their own, thanks to the hard work of a loyal and growing fan base.