Everyday we are asked to take a look at someone’s website, they all have the same problem, their site can be found in the search engines, but only for their website name eg joesplumbing.com, but they want to be found for what their customers are looking for, eg plumber in Toronto. Joe has spend his hard earned money having a website build it looks great, now he is calling us and we don’t have a great answer. Typically we find that 40-60% of the site needs rework!
The html code is way too bloated, the pages haven’t been optimized, the navigation is using very generic terms and we have to undo what their web guys just finished.
How frustrating, time and money wasting is that!
SEO firms also build websites and build great websites, we know what the search engines are looking for, how to make the search engine spider grab the key phrases and ignore the unimportant information. We understand how to bring the search engines spider back to visit your site on a regular basis, and what information the spiders are looking for so they rank your site for the right key phrases. We know page design, what to present on each web page and how to beat out your competition.
The key to reduce rework is to start with the end in mind, the end result being your website attracting new customers and making you money.
Engage a search engine optimization company at the start, they will build an Internet marketing plan that will have your website found, engage your audience, and be able to give you feedback on what your customers are doing every month on your website.
So don’t fall into Joe’s trap, engage the right people from the start of building your new website.