Avoid These Internet Marketing Mistakes

By On 13, Apr, 2011 |  In: Internet Marketing | Tags: , ,  | 0

Negligence towards your company internet marketing campaign even for a short duration can be a costly mistake. Here are some of the online marketing mistakes you need to look out for.

Neglecting conversion rates

The ultimate objective of your marketing campaign is to increase sales. Even small changes in conversion rate can mean significant profits or losses. Conversion rate is one of the most important metrics for assessing the performance of your campaign. It is essential to constantly keep an eye on your conversion rates. But conversion rates are not everything, you need to monitor other aspects of your campaign as well.

Overlooking offer optimization

To be able to compete with aggressive competitors, survive and succeed, you need to be active. Continuous testing to improve your offer is an important aspect of the campaign. Be innovative and gain new customers. In order to grow your online business, you need to optimize your offers regularly.

Disregarding suspicious clicks

It is essential to monitor suspicious clicks to avoid any major problems at a later stage. They might be indicators of a click fraud. In case you notice any suspicious spike in your traffic report, duly investigate its cause.

Ignoring your competitors

Monitoring actions taken by your competitors is as important as monitoring your own campaign. For instance, if your competitors change their offers, it may make your offer look less appealing to the target audience. If you ignore this, you may end up losing many customers.

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