Author Archives: Matthew Michell

Matthew Michell

Starbucks Redefining the Market with Starbucks Digital Network

Starbucks has once again restructured their internet marketing platform. This time it is a change to the in store internet layouts. They have dubbed this latest internet marketing tactic Starbucks Digital Network (SDN). ……

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As Online Users Increase So Does Internet Marketing

As the number of online users increase, the requirement for companies to engage with internet marketing initiatives becomes more demanding.  According to the International Telecommunication Union (ITU) by the end of 2010, there will be 2 billion users actively engaged ……

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Two Tips for your Social Media Campaign

A look at a few useful social media marketing tips. ……

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The Online Age of Books

The days of paperback books are disappearing as more and more books are being published solely online as eBooks. ……

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Is Email Marketing Being Phased Out?

A look at the effectiveness and ROI on email marketing campaigns in today’s society of advertisement bombardment and endless spam emails. ……

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How to SEO Your Video to Rank on Google

Everyone’s ideal video is the next viral “Charlie bit my finger” video clip. This particular clip has been viewed more than 224 million times. Who wouldn’t want that for their own YouTube video? So what are some of the best ……

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Benefits of Embedding a Blog on Your Website

A few benefits outlining the importance of embedding a blog onto your website to increase your page rank on Google. ……

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Don’t Guess at Restaurant Arrival Times – WaitList it!

WaitList, another iPhone application, has been born that alleviates the stress of having to wait in line to be seated at a restaurant. ……

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Grandma and Grandpa Twitter Before Coffee

The number of Baby Boomers, who are using social media platforms and other 21st century technologies, has drastically increased over the past few years according to a study by Pew Internet. ……

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Foursquare Partners with American Eagle in Time Square for Media Space

Foursquare advertises on the ad space above American Eagle in Time Square just after Facebook Places has launched. ……

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The Wolf21 Internet Marketing blog features insights on search engine optimization, pay per click, social media marketing, display advertising, email marketing, online media buying, website conversion, nurture campaign development and marketing strategy.

 

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