Author Archives: Darcia
Getting Comfortable with Social Media
As an Internet and social media marketer, I have noticed that many new and prospective clients tend to fall into one of two camps. The first camp belongs to those who perceive social media marketing as an unknown land filled ……
One More BK Social Marketing Entry
For the last couple of weeks, I have been on a Burger King kick with my blog entries. I have decided to keep the theme going for just one more week. I promise, after this one, I will stop for ……
Subservient Chicken vs. Meat Haiku
Last week I touched on the fact the Burger King has fully embraced the concept of online and social media marketing Today, I would like to discuss a couple of their online campaigns in more depth: the Subservient Chicken and ……
Burger King a Leader in Social Media Marketing?
Many companies are successfully introducing social media marketing into their overall campaign strategies. And why wouldn’t they? There is a ton of research and statistics out there that continually reinforce the same findings: online marketing helps drive offline campaigns. Finally, ……
Google Analytics: The Often Misunderstood Page Views Section
Many SEO Experts agree that Google Analytics is one of the most useful free tools available in our industry. It is free, easy to install and easy to use. There is so much information that, if installed and interpreted correctly, ……
Baby Boomers Are Online. Deal With It Or Lose Out.
Baby Boomers are among the fastest growing online population. If this particular demographic happens to fall into your target market and you are not yet pursuing them online, you are missing out on a huge opportunity. Of course, if you ……
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