Author Archives: Darcia
Reflections on Obama, Social Media
The day before Obama beat out McCain in the 08 election, I was attending Marketing Week, Toronto listening to one of the speakers telling us that there was absolutely no possible way that McCain was going to win. Obama’s social ……
Synch Up and Cross Promote Your Email, Newsletter, and Online Marketing Activities
Are you running email campaigns? What about sending out newsletters, blogging, and managing PPC campaigns? If you are doing all these things, that is most excellent! If you have synched up all of these opportunities and are utilizing them to ……
Social Media Marketing and Public Relations Campaigns
To continue on the topic of my last post, the com.motion social media poll” clearly indicates that social media spend is on the rise. Along with social media marketing, there is one other area that is becoming the focus of ……
Social Media Marketing on the Rise in 2009
Com.motion just published some very telling statistics about the social media landscape in ‘08 and where it is heading in ’09. This second annual com.motion – Pollara poll reveals that, even as the economy dives, social media spend is rising. ……
Tis the Season to Adjust Your PPC Campaigns
The holiday season is upon definitely upon us! Shoppers are just starting their shopping scramble. With maybe a little more emphasis on budget than in previous years, holiday consumers are frantically trying to make up their minds about what to ……
The Dove Evolution: A Model of Viral Marketing
When I think “viral marketing”, one of the first campaigns that come to mind is the Dove Campaign for Real Beauty I am sure that I am not the only one! There have been several elements to the Dove Campaigns, ……
Rogers Communications Announces Employee Cut Backs
And the bad news just keeps on coming for Rogers Communications. Rogers Communications has just announced a vague number of employee cut backs. The looming recession was cited as the reason behind the cutbacks. The job losses were announced within ……
Top 5 Tips to Surviving the Social Media Landscape
Last week, my post was entitled “Getting Comfortable with Social Media”. I would like to follow up that post with my top 5 tips for surviving and thriving with social media: 1. Know your audience Social media is about more ……
Canadian Entrepreneur Ted Rogers Dies in Home
Ted Rogers, founder of Rogers Communications, has passed away in his home at the age of 75. Ted Rogers has long been considered the epitome of entrepreneurialism. Since 1960, when Rogers first entered (and pioneered) the communications industry, Rogers had ……
My Two Cents on the Uphill Battle of ROI Measurement
Google Analytics is a powerful tool that provides a ton of information and statistics that, if installed and interpreted correctly, will provide most of the answers you are seeking about your website’s strengths, weaknesses, and overall performance. So if Google ……
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