Author Archives: Barry
Theming a Webpage with Related Keywords
Last week, we wrote about on-page optimization and where to add your keywords on a given webpage. This week, we are taking on-page optimization to the next level, theming your content. In the good old days, search engines looked at ……
Looking to improve your knowledge of SEO, PPC, or Social Media?
Since 2005, as an Internet marketing company, we’ve been providing search engine optimization (SEO) and pay per click (PPC) training through the Search Engine Academy. As social media has evolved and developed over the last few years, the need for ……
Link Building Guidelines for Beginners
Link building is a vital part of search engine optimization. With so many websites targeting similar keywords and offering identical products and services, aggressive link building is one of the most effective ways of staying ahead of the competition. Whether ……
The Importance of Quality Content
Experts offering SEO services agree on the importance of quality content. Keyword research and content creation are the basic steps of search engine optimization and the importance of quality content cannot be overemphasized. Even the best optimization efforts won’t help ……
How do you know if your advertising is working?
Advertising is, quite often, the most expensive component of a company’s marketing budget. It for this reason that it essential to track the results of your advertising campaigns. As an Internet marketing company, we recommend tracking a few key metrics. ……
SEO Basics
Whether you optimize your website on your own or take help of a SEO consultant, the first step of optimization is understanding the objectives of search engines and the factors valued by them. In simple terms, SEO means satisfying the ……
Balancing Effective Sales Copy and SEO
In order to maximize the conversion of the visitors to your Website into leads, it’s all about well written content. On the other hand, to rank well for your top keyword phrases and generate organic traffic to your site, we ……
Getting On-Page Optimization Right
Your incoming link profile is still the number 1 ranking factor in Google (for now) but why not build a sound SEO foundation by getting the on-page optimization right. Here are 5 Tips for On-Page Optimization Keyword research – We ……
Should you take and inbound or outbound approach to marketing?
You can either market your business through inbound or outbound marketing. With inbound marketing, you basically create value for your market by producing high quality content. This can include anything from your blog to the development of eBooks, etc. Outbound ……
Do you have a website or an immersive campaign?
The quickest way to build an online presence is by developing a Website or landing page. And a Website and/or landing page basically provides the foundation for all of your campaigns to follow. The problem that many companies face, however, ……
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