Author Archives: Barry

Barry

The Latest Google Algorithm Update Favors Web Pages with User-Friendly Layout

The latest Google algorithm update will make it easier for users to find high quality sites. The change has been implemented in answer to user complaints about websites that do not offer enough actual content ‘above the fold’. When users ……

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Top 3 Social Trends for the New Year

Over the past few years Facebook has emerged as the biggest player in the social world. The social giant is expected to maintain its position and act as a key driver for social activity in the new year. However, Facebook ……

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Stop Competitors from Infringing on Your Company’s Trademarks

Trademark infringement is a serious concern today. If someone adopts a trademark that is confusingly similar to another brand with the aim of misleading customers, it is considered an infringement. The main aim of the infringing party is typically to ……

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Search Plus Your World – Fusion of Search and Google+

Google understands the importance of social media marketing and has been putting in a lot of effort in making Google+ a success. The efforts include heavy promotions, including TV ads, and the integration of the social product with its core ……

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Google Initiates Major Web Marketing Change

In the latter half of 2011, Google initiated a number of changes. These initiatives will be pushed throughout the coming year. Google being the biggest online advertising platform in the world, it is important for an internet marketing firm to ……

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Facebook Slowly but Steadily Catching-Up with Google in Online Advertising

There is no doubt about the supremacy of Google when it comes to internet advertising. The company’s dominance in the field of search makes it the undisputed king in the world of online advertising. However, Facebook is slowly but certainly ……

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Google Helps Web Content Writers Get More Visibility

Google has recently made a number of changes to increase author visibility. The search results page now displays the name and image of the author along with the content. Writers can easily set up authorship using their email address. The ……

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Facebook Removes ‘Send an Update’ Feature

Facebook, the biggest social media marketing platform online, has disabled its ‘Send an Update’ feature. The feature allowed page owners to send bulk updates to the users who had ‘Liked’ the page. The feature also enabled marketers to target fans ……

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How to Remarket Effectively

If used correctly, remarketing can be a very effective method of boosting conversions. But it is important to use smart strategies or you can end up doing more harm than good to your campaign. No one likes to be stalked ……

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The Pros and Cons of Facebook’s New ‘Private Messages for Pages’ Feature for Marketers

Until now private communication between users and Facebook page owners was not an option, but the ‘Private Messages for Pages’ feature will make this possible. The feature is currently under testing. Marketers who prefer to discuss customer service matters privately ……

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The Wolf21 Internet Marketing blog features insights on search engine optimization, pay per click, social media marketing, display advertising, email marketing, online media buying, website conversion, nurture campaign development and marketing strategy.

 

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