Over the last few months, a new social network called Pinterest has emerged. As a matter of fact, they have already beaten both LinedIn and Google+ for unique visitor volume, so I would say, as an Internet marketing firm that they’ve arrived, and are here to stay.
So, the question is, how is Pinterest used from a business perspective? Before we jump into the solutions, let’s pause and do a quick overview of Pinterest. It’s a new social network that enables users to share and learn about new interests by pinning (posting) images or videos to what’s called pinboards.
Pinboards are a collection of pins that typically have a common theme. There are two primary ways to upload images and video. You can either upload them from your computer or by sharing things you find on the Web by using their Pin It button.
You can search through items that users have pinned and you can like, repin, or comment on them. You can even share pins on Facebook, Twitter, or through email. And can add share buttons to your Website or blog.
The purpose of Pinterest is to connect people who are interested in the same things. If you’re interested in another channel to drive visitors to your Website, you’re going to want to join Pinterest.
If you use the Pin It button on your pages, your pins will even include a link back to the Web page, enabling prospects to click through to your site. This is a great way to drive additional Website visitors and link to a Web form to generate leads.
Access to Pinterest operates under an inviation-only basis. However, you can request an invitation by visiting www.pinterest.com.
Try to use the same email address that you used for Twitter, so you can easily share through Twitter. Pinterest does not currently have a connection to Facebook Business pages, so when you set up your account, sign up through the Twitter option.
Once your account is activated, optimize your Pinterest profile under the settings tab. Choose your company name as your username and complete your profile information, including a company description, logo, and a link to your Website.
If you have any questions on setting up your account, pins, or pinboards, please feel free to comment or connect with us. We’d be happy to help!