It has been six months now, since Wordstream launched their AdWords Performance Grader tool. The main goal of the tool was to tell the marketers in a very simple way about the performance of their ad campaigns.
It has been observed in these six months that marketers do not use their PPC accounts as often as they should be. The CTO of Wordstream has revealed that there are many marketers who are not even using the fundamentals of PPC advertising.
Currently, there are over 1000 users of this tool and Wordstream has analyzed over half a billion dollars spent in PPC campaigns. Because of this, they are able to offer a highly precise peer report. The AdWords Performance Grader tool can do a health check of your campaign by comparing your account against another account with a similar range of monthly expenditure.
The great thing about the tool is that it comes for free and there are no limitations on the number of times it can be used for a single account. The tool analyses the data and makes the recommendations based on various industry factors. These factors include account activity, click through rates, wasted spend, and quality score to name a few.
The wasted spend feature in the tool tells marketers about the match type use and predicts the waste, and tells them where they stand against the competition. The click through rate analysis lets a marketer know their comparative performance with respect to other marketers, through a very detailed graph and score. Its an interesting tool and the guys at Wordstream are great to work with.
If you need help with your PPC program, give us a call, we would love to help.