Custom Website Design
Use Your Website Design to Maximize Your Marketing Results
Are you considering improving your website design, to try to enhance its performance or appearance? Is the site bringing in the best results for your business, or could it – and your bottom line – both be improved? If you need to make changes, does the site require minor modifications, or do you face the daunting prospect of a complete redevelopment?
To answer these questions, you can rely on the expertise of a design team that understands the essentials. Above all, we recognize that good website design that achieves the best results for your business is a matter of combining several equally important elements. A high performance website requires compelling, visually appealing design, yet also needs to incorporate strong strategic marketing principles with the right technology.
Your website is the key to a strong business. The website design needs to communicate a clear message about you, one that differentiates and makes you stand out from the competition. And that message must be balanced with a great design that performs well, providing a valuable experience for site visitors, and giving you a high conversion rate for leads, sales presentations, and online sales.
Whether you need an entire website, a micro site, or a lead–generating squeeze page, our website design team incorporates design, strategic marketing principles, sales communication, and technology to maximize the results achieved by your site.
We tailor the website design to your specific business and needs. In fact, before we touch a thing on your existing site, our team will first work with you to understand your business, what your short and long–term goals are, and your overall marketing and communication plans. This will ensure that while we make your new site results–oriented, we will still completely integrate it with your marketing strategy. And we combine this strong design, marketing strategy, and sales communication with the right technology.
Another consideration our website design team takes into account is the ranking of your existing web pages from an SEO perspective in search engines. We will not simply change your site without considering the technical impact on SEO rankings. Instead, as we develop the website, we will incorporate the latest SEO tactics to ensure that it also performs well from an SEO perspective.
Take the first step toward boosting traffic, capturing more customers, and accelerating your Internet marketing results. Simply complete the form on the right to get your FREE 3–Zones Internet Marketing eBook.
Search Engine Optimization
Maximize Your Ranking through Sound Search Engine Optimization
Are you having a difficult time improving your ranking within the top search engines such as Google? Are you having difficulty understanding how Search Engine Optimization (SEO) is done, and why your competitors are winning the search engine war?
To win the SEO game, it takes the proper balance of both on–page and off–page optimization. From an on–page perspective it’s all about building a website from the ground up using SEO fundamentals that search engines view as important. For example, it’s no longer good enough simply to add keywords that you would like to rank well for, on different pages. It’s now about developing the pages themselves with a proper theme and high quality content, so your prospects have a good experience. From an off–page perspective, it’s all about building both high volume and high quality links that point back to your website.
The bottom line is that Google and other search engines want to provide a good experience for users, and they do this by providing highly relevant, fresh content. And before ranking a site well, they look at the volume, relevance, and above all the quality of other sites that link to it, to ensure that it is truly viewed as an authority in its own industry.
At Wolf21, we understand this logic, and we do what it takes to get results for you. We work as partners with our clients, demonstrating the strategies for building a site that looks great, follows strong Internet marketing principals, is designed to maximize conversions to leads or online sales, and ranks well to drive traffic.
And we understand as an SEO company that you don’t get results by simply submitting websites indiscriminantly to a bunch of directories regardless of their quality. We perform an in–depth 8–Step SEO Accelerator process which includes:
1. Website Performance Analysis – to determine if your site is properly coded, loads quickly, and has keyword phrases used in the correct areas, and how well your existing pages are ranked by Google and other search engines.
2. Backlink Analysis – to identify sites that are currently linking to your site, to outline both problems and areas of opportunity.
3. Competitor Analysis – to understand what keyword phrases your competitors are competing for, why they are performing well, and what you need to do to improve your rank and win the ranking war.
4. Keyword Analysis – to clarify which keyword phrases you can and should target to maximize both traffic and conversion. Much of this SEO learning can also be applied to pay per click campaigns, to ensure that high converting keyword phrases are selected, not those that merely generate high traffic.
5. Site Structure Development – before we make changes to your site, we take the time to map out the structure to ensure that your site is properly designed and completely scalable for the future.
6. Web Page Content Development and Theming – our experienced team of SEO, marketing, and copywriting experts work together to ensure that not only do you receive content that includes the proper keywords for search engines, but that it’s also well written for prospects, connecting with them emotionally, positioning you correctly, and compelling them to take action.
7. Web Page Coding – we code your website correctly so that search engines are easily able to find what they are looking for while your pages load quickly, satisfying both the needs of search engines and users.
8. Link Building – understanding that link building is where you achieve real results in SEO, we review both your local and expanded search needs and create a link building strategy properly designed to beat the competition from both a quantitative and qualitative perspective. Quantitatively, we establish a plan to build more links than your competitors. Qualitatively, we develop solutions that build higher quality links than your competition, using the most effective strategies from syndicating articles to guest blogging.
The bottom line is that we don’t cut corners or settle for quick “solutions” that major in quantity but lack in quality. We get results by doing the necessary heavy lifting it takes to win the SEO war for our clients.
Looking to learn more about SEO? Attend our SEO training program for a comprehensive understanding of how SEO works.
To take the first step towards boosting your traffic, capturing more customers, and accelerating your Internet marketing results, simply complete the form on the right to get your FREE 3�Zones Internet Marketing eBook.
Paid Search
Generate Immediate Traffic and Conversion to Sale through Pay Per Click
Are you looking to generate immediate traffic to your website or improve on an existing pay per click campaign (PPC) that may be faltering? Are you looking to gain a better understanding of what can be done to maximize both the traffic and leads or online sales through a PPC campaign?
To truly get the most out of a PPC campaign, four distinct elements have to be done well, and all four contribute to the success or failure of every PPC campaign:
- Correctly set up your campaign and ad groups in Google Adwords.
- Develop compelling ads that maximize the click through rate.
- Produce effective landing pages in the form of a website or squeeze page, to maximize conversion from traffic to a lead or online sale.
- Maximize your ad rank, using highly effective Search Engine Marketing (SEM) methods, based on the first three variables.
At Wolf21, we understand that to get the most out of your Internet marketing investment, all four areas need to be optimized, and that is why we use a nine–step PPC management and results maximizer process:
Step 1 – Market and Competitor Research – to understand what the pay per click market looks like from the ads that your competitors are using, to the offers they make, to the cost of advertising, and what you need to do to win the ranking war.
Step 2 – Establishment of Goals – before a PPC campaign is set up, we first work with you to understand and outline your goals to ensure that your entire campaign is structured correctly, from your ads to your landing pages, to your offer, to the set up of your reporting.
Step 3 – Keyword Research – by understanding the goals of your campaign, we help you select the most SEM–suitable keyword phrases for your campaign, to maximize both traffic and conversion.
Step 4 – Group Keywords into AdGroups – selecting the proper keyword phrases is just the start of effective Search Engine Marketing. Grouping the keywords into proper ad groups is one of the most critical steps to a successful PPC campaign. At Wolf21, we work with you to group your keyword phrases into proper ad groups, to ensure that both your ads and landing pages can be structured correctly for the best possible result and marketing return on your investment.
Step 5 – Ad Creation – there are four distinct elements within just a text ad that have a significant impact on results, including the headline, two description lines, and the display URL. At Wolf 21, we work with you to develop ads that include relevant keywords in the headline to maximize relevance and click through, develop a clear value proposition and offer that communicates a compelling message, and properly utilize the display URL to further maximize both the relevancy and click through rate of your ads.
Step 6 – Landing Page Development – since landing pages have a significant impact on both relevancy and conversion to lead or online sale, we assist with the development of landing pages to match each of your ad groups. This is the area where even existing PPC campaigns can be ramped up to provide a considerably higher rate of return. Whether you simply need direction on how to develop landing pages for each of your ad groups or you would like us to design and develop the content for each landing page, Wolf21 will provide the necessary support to maximize both relevancy and conversions.
Step 7 – PPC Campaign Building and Development – once your campaign has been structured correctly with the proper selection of keyword phrases, ad groups, ads, and landing pages, we then set up your campaign in Google Adwords to get optimal Search Engine Marketing results.
Step 8 – Tracking and Reporting Set Up – based on the goals of your PPC campaign, we then set up tracking and reporting, to ensure that you are able to analyze your campaign and areas of opportunity for improvement and optimization for constant growth and success.
Step 9 – Continual Campaign Optimization – all forms of marketing from search engine optimization to Pay Per Click campaigns can continually improve and maximize results, in terms of both volume and cost efficiencies. At Wolf21, once we have launched your PPC campaign, we help you monitor it and make the necessary enhancements to the keywords, ad groups, ads, and landing pages to continue to improve your results. And as an organization that prides itself on being a strong SEO company, we combine the benefits of both PPC and SEO to provide the best possible on–going results for your business.
Take the first step toward boosting traffic, capturing more customers, and accelerating your Internet marketing results. Simply complete the form on the right to get your FREE 3–Zones Internet Marketing eBook.
Social Media Marketing
Join the Conversations That Are Already Taking Place
Social media marketing is a cost–effective way to connect with your audience, boost brand presence, and intensify traffic to your site. Watch the number of loyal visitors to your site–and your brand’s popularity–explode as reviews and recommendations spread through word of mouth.
Having a strong social media presence isn’t an option anymore – it’s an absolute necessity for any company that hopes to be competitive in today’s market. But where do you start?
Connect, Communicate, and Create a Community Through Message Boards
Maintaining an active presence on Facebook, Twitter, and other message boards is absolutely essential for any company that wants to influence the people who matter. Wolf21 will:
- Set up accounts and create profiles.
- Custom design profiles to align with your brand.
- Arrange automation of posts and tweets.
- Develop content, if required.
- Set up and monitor buzz.
Expand Your Reach with LinkedIn and Authority within the Search Engines
LinkedIn is a highly underrated and underutilized social network. Did you know that LinkedIn is a search engine with a lot of authority on Google and other search engines? There are many benefits to utilizing LinkedIn.
First, you can boost your search engine optimization by utilizing the various linking opportunities that are available. Second, you can import and promote your blog feed. Third, you can plan and promote events. Fourth, you can establish your own group to engage with fans or even participate in groups that pertain to your topic of interest. Fifth, you can get recommended by both prospects and clients – providing immediate social proof and credibility. Wolf21 will:
- Set up accounts, and create profiles and groups.
- Research groups to engage with.
- Set up blog integration.
- Develop content, if required.
- Set up and monitor buzz.
Drive Traffic and Become the Expert in Your Industry through Blogging
A well–written, value–drive blog drives traffic, establishes you as an expert, serves as a fantastic viral Internet marketing tool, and is an easy way to push content to your social networks. Blogging can also have a huge impact on search engine optimization (SEO). How? Blogging generates the fresh content that search engines are looking for. In addition, blogging on other sites creates the inbound links that boost your ranking. As an Internet marketing and SEO company, Wolf21 will:
- Create your blog, aligning it with your website and brand.
- Help you develop a strategy for content and media, including videos.
- Write articles, if needed.
- Set up and monitor results.
Harness the Power of Video to Maximize Exposure
YouTube is the second largest search engine behind Google. Any successful social marketing strategy includes building a YouTube channel, then syndicating video to other channels. Wolf21 will:
- Set up your organization’s YouTube channel.
- Custom design the channel to align with your brand.
- Develop compelling videos that support your marketing strategy.
- Search engine optimize your videos, to get found on YouTube and drive traffic to your site.
Automate to Save Time and Money
You don’t have to spend tons of time sending each and every post or tweet manually. New tools now allow for simple and effective automation. Wolf21 will:
- Set up a system, tools, and processes so you can automate distribution, saving you time and money.
Monitor the Buzz in Your Industry–and Join the Conversation
Social networking monitoring tools enable you to monitor the buzz in your industry and join the conversations that are taking place, allowing you to enhance your community and following. Wolf21 will:
- Set up a system, tools, and processes that allow you to monitor–and respond to–what’s happening in your market.
Get the Most Out of Your Social Networking Through Proper Analytics
Ensure your social networking strategy is really working by monitoring the results. Wolf21 will:
- Set up web analytics to measure the number of visitors your social networks are generating, how many leads or sales are produced, and how many fans and centers of influence have been created.
Take the first step toward boosting traffic, capturing more customers, and accelerating your Internet marketing results. Simply complete the form on the right to get your FREE 3–Zones Internet Marketing eBook.
Content Marketing
Content marketing includes a variety of media, from writing, graphics, and pictures to video or audio recordings. It requires researching information, organizing it and editing that information for publication on a website.
Web developers use to create content themselves or adapted existing work to code into hypertext markup language (HTML). As website development evolved to include diverse technologies, developers found it difficult to keep up.
Web content development had expanded to include audio visual media as well as text that include a host of interactive forms which can be picked up by the search engines.
Content providers specialize in content generation such as graphic design, multimedia presentations and writing skills. Some are search engine optimization specialists or internet marketing professionals.
Search engines like Google look for very high quality, unique content, so content experts are an important part of the SEO process. Keyword-stuffed content, written only for the purpose of manipulating search engine ranking is frowned upon because it’s designed to appeal to machines rather than people or community.
To be successful, a website needs to either specialize in a specific niche audience, with original content that is completely different from anything else out there, or present everyday information in a unique way that stands out from other websites of its kind.
Optimization
There’s no point in having a website if no one can find it. In optimizing a website so that it can be found, SEO’s look for keyword phrases to use that are most likely to be used by searchers when looking for information on the web.
Instead of thinking of a keyword phrase only, think of the keyword phrase as a topic of interest. A good question to ask yourself is, how many topics of interest can you discover specific to your site when performing keyword research.
Stay focused on one topic per page. Have your keyword phrase located in several on page areas such as:
- Your meta title tag
- Your H1 or H2 (heading text)
- Within the body of your text
An additional main factor includes using your keyword phrase as a whole phrase. In other words, if you have three or four keywords to form a phrase, use them both together to form a long tail keyword phrase .
You want at least 300 words of text to form the body of your content. If you don’t have enough readable text on your page, the search engines may see it as insignificant, that is, not enough information to be useful. Gone are the days of doorway pages, which were lightweight pages that had maybe 25 words on them but didn’t provide any useful value to the reader.
Another important thing that you’ll want to include is a sitemap. Include a link to your site map on each individual page so that, regardless of where a search engine robot visits, it will find the sitemap link, follow it and capture all of the pages that you have included on your sitemap.
Marketing Automation
Marketing Automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline. Marketing automation helps marketers streamline their lead generation, segmentation, lead nurturing and lead scoring as well as customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement.
In order to effectively assist businesses in fully understanding customers and subsequently developing a strategic marketing plan, marketing automation tools are designed to perform four key tasks:
- Development and analysis of marketing campaigns and customers
- Management of marketing campaigns
- Appropriate customer data organization and storage
- Moving contacts from leads to customers
It is typical of marketing automation platforms to offer a content management systems, hosted webforms, landing pages, analytics, and email platforms.
Automated technology is essential with any scale and with the increasing number of channels marketers are required to manage.
Benefits of marketing automation:
- Higher conversion rates
- Better Alignment of your marketing and sales teams
- Consistent pattern of growth
- Consolidation of your technology data
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Our Best Work
Our best work comes from working with business owners who spend the time sharing the love they have for their business and helping us understand how their specific business operates and what is important to them individually.
Your brand is who you are and you want to work with an internet marketing company that empathizes your uniqueness while maintaining a consistent message throughout your website and social media platforms.
Here are a few of the brands that we are proud to have helped build.
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