4 Tips on How to Make Optimum Use of Twitter

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Twitter is a popular social networking platform with a simple user interface. Creating a Twitter account is a cakewalk, but as a business, you need to understand how you can take full advantage of Twitter. Here are a few tips to help you extract the most out from Twitter and to give a boost to your social media marketing efforts.

  • While Twitter is all about online social interaction in the form of conversations, you should avoid writing too much about yourself. It is more enjoyable when you offer your opinions or inputs in a conversation. Use “@” to reply directly to specific users and get your point across effectively.
  • Use Twitter’s ‘search’ feature and find conversations that appeal to you or have to do with your interests or talent. You can “retweet” or add your comments and opinions to a conversation that you would like to join and meet like-minded people.
  • Don’t follow too many people on Twitter. While it may seem like a good idea to make as many connections as possible, you will find it very difficult to follow a large number of frequent tweets. Look for relevant connections and follow people whose tweets might be useful or interesting for you.
  • If you want to join popular conversations on Twitter, look at the trending topics, which appear on Twitter’s homepage in the form of scrolling information. Make new connections and enjoy a vibrant presence on Twitter.