PPC management is one of the most important aspects of an online marketing campaign. Your PPC ads need to achieve a number of objectives. When you have direct response goals for your display ads, you need to make sure that the ads attract the attention of the users, communicate key points and persuade them to click and visit your website. Here are some tips to help you create effective display ads.
Users identify your company through its logo. The best way to increase credibility, highlight your brand and boost CTR (click through rate) is to ensure that the logo is clearly displayed in all frames of the ad. In case this is not possible, the logo should be prominently displayed at least in the final frame.
Pricing, Promotion and Value Proposition
Your ads should provide users the maximum possible amount of information about pricing. Promotional pricing and discount offer are effective ways of attracting attention. Pre-qualifying users about pricing and promotion will discourage clicks from users who are not happy with your terms; this can substantially reduce your advertising costs. The benefits offered by your product or service should be clearly and compellingly highlighted in the ad.
Call-to-action button is one of the most important aspects of your ad. It lets users know clearly what you want them to do. Instead of commonly used direct call-to-actions like ‘Buy Now’ that can come across as too insistent, you can encourage desired action without commitment with indirect calls like ‘Live Your Dream’ or ‘Explore Now’. Ensure that the key points and call-to-actions appear in all the frames of your ad, particularly the final one.
Thinking of starting a display ad campaign but not sure where to start? Call us today at 905-469-6330 for a free PPC campaign evaluation.