Monthly Archives: November 2009
Ask Your SEO Company About Dynamic Number Insertion (DNI)
Coming from the yellow page industry, I have a background in call tracking. Back in the day, we used a unique phone number in every ad so at the end of each month, we were able to tell how many ……
Big Sites Dominating the Tail of Search
Here is a great video on the emergence of large horizontal content sites of the like we have not seen before. Horizontal sites are websites like Wikipedia that are completely broad with no target market, building content without a niche ……
Make SEO Understandable By Teaching the Lingo
When I was in school, I was taught that language could be exclusive to certain groups; if you don’t know what the terms mean, you can’t really be a part of the group. Remember Valley Girl speak? Not everyone spoke ……
Small Re-designs Can Make Big Changes Happen
On Nov 19th, Google announced that they have redesigned Google News, so that it will fit better on smart phone screens. It’s a small change in the realm of Google changes, but one that will be welcome by people who ……
LinkedIn Opening Up Its Platform to Developers
I was just thinking about how linking up used to mean getting together with your friends for drinks or coffee. Or sometimes it meant phoning around to see if your buddies could go to a party. These days linking up ……
Use Your Listening Skills to Determine Your Best Social Media Platform
This weekend, I headed down to UWO to watch my daughter play flag football for Huron University College. After they won the morning game, the coach told the team that he would Facebook them as soon as he learned the ……
Microsoft Considers Paying News Corp to De-list from Google
On Sunday, Macworld reported that Microsoft has discussed “de-indexing” its news website from Google. In effect, News Corp content would cease to appear in Google’s search engine results. Now this is hard ball at the big league level. If the ……
Great Internet Marketing – Even If Twilight Isn’t Your Cup of Tea
Twilight is not my cup of tea, but you have to admire the internet marketing behind it. Pretty much anyone, male or female, young or old, would have to be in a media-less bubble to miss the release of New ……
Viral Marketing Any SEO Company would be Proud of
Last week I had lunch with a friend at Celadon House in Oakville. When the owner came by with the bill, he gave me a coupon for 250 CIBC airmiles that I could acquire by returning to the restaurant within ……
Social Media Transparency – Being “Naked on the Web”
Social media transparency is critical if you are going to attempt a social media campaign. It is too easy to be found out and there are those individuals sitting at home with nothing better to do than take a shot ……
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