Monthly Archives: November 2008
My Two Cents on the Uphill Battle of ROI Measurement
Google Analytics is a powerful tool that provides a ton of information and statistics that, if installed and interpreted correctly, will provide most of the answers you are seeking about your website’s strengths, weaknesses, and overall performance. So if Google ……
Getting Comfortable with Social Media
As an Internet and social media marketer, I have noticed that many new and prospective clients tend to fall into one of two camps. The first camp belongs to those who perceive social media marketing as an unknown land filled ……
Personalized Search | Forget About Rankings
Forget About Rankings, Focus in on Return on Investment Before Google’s Pesonalized Search Passes You By. ……
One More BK Social Marketing Entry
For the last couple of weeks, I have been on a Burger King kick with my blog entries. I have decided to keep the theme going for just one more week. I promise, after this one, I will stop for ……
SEO nightmares – Week 3
The web site design is done in photoshop and the writing for all the chosen keywords is 90% complete. We are now into coding the site taking advantage of all the on-page factors search engines like to see. Having perfected ……
Subservient Chicken vs. Meat Haiku
Last week I touched on the fact the Burger King has fully embraced the concept of online and social media marketing Today, I would like to discuss a couple of their online campaigns in more depth: the Subservient Chicken and ……
Marketing Venn Diagram: Your Product and the Consumer
On one side you have a company that creates a products or provides a service that they present to the community. On the other side you have the consumers that a company is hoping will interact with their product or ……
Tracking Return on Investment With Google Analytics
With the Economy Suffering, You Need to Know Which Marketing Efforts are Driving the Best Return on Investment (ROI) for Your Business. ……
Companies Using Social Media Internally?
I had an interesting phone call today that got me thinking. The topic at hand was do you think social media could be used internally in companies? We all know if you are surrounded by computers all day, there is ……
Burger King a Leader in Social Media Marketing?
Many companies are successfully introducing social media marketing into their overall campaign strategies. And why wouldn’t they? There is a ton of research and statistics out there that continually reinforce the same findings: online marketing helps drive offline campaigns. Finally, ……
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