Archive for January, 2008

Online Advertising To Grow 3.7% in 2008

Wednesday, January 30th, 2008

Media Daily reports that online advertising will grow 3.7% during 2008. The main catalysts are the Olympics and the US elections.

Internet spending will account for 10% of global media investment with a growth rate of 28%. Search is the largest component of internet advertising with 60% share and continuing to grow.

Learn about search engine optimization and pay per-click advertising, major tactics in online advertising.

Read the Media Daily article at http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=75176

Streaming Ads Irritate Viewers – NY Times Article

Wednesday, January 23rd, 2008

A New York Times article by David Kaplan indicates that streaming ads that show up before , after and during web programming are disruptive.

Read more of David’s article at http://www.nytimes.com/paidcontent/PCORG_318930.html

More and more, these types of ads are turning people off. The only time people want to see an advertisement is when they need to! That is the beauty of search engine marketing and for that matter, yellow pages advertising.

Check out our yellow pages articles for more info on small business marketing.

SMALL BUSINESS MARKETING TIPS FOR 2008

Tuesday, January 1st, 2008

2008 is going to be a a massive year for small business marketing online.

Stay tuned to the new Wolf21 blog for up to date information on critical issues for your business, including yellow pages advertising, search engine optimization, pay-per-click advertising and lead generation.