Google is following the Yellow Page road by soliciting “Business Referral Representatives”, in an effort to put feet on the ground in the local business marketing sector. At $10.00 for each approved referral, Google won’t be on the same playing ……

Internet ad spending is expected to hit $61.98 billion and surpass newspapers to become the leading ad medium in the US by 2011, according to Online Media Daily’s review of a report by private equity firm Veronis Suhler Stevenson. More ……

82% of online local searchers follow up offline via an in-store visit, phone call or purchase according to a recent survey by TMP and Comscore. Search Engine Land has more on the findings.