Monthly Archives: June 2007
Online Video Advertising | Producing Valuable Content
Online Media Daily summarizes Next New Networks’ three keys to successful content production online. Authenticity over slick production aesthetics Making media with audiences, as opposed to for audiences Not restricting the free distribution and spread of content The article also ……
Small Business Marketing | iPhone Creates Buzz
Small business marketing inspiration is all around you, you just have to be alert to what is going on around you. Macworld reports that mass hysteria over the release of the iphone has spawned a gray market for the coveted ……
Social Networking Reaches 96% of Teens and Tweens
96% of teens and tweens connect to a social network at least once aweek reports Advertising Age. Ad Age refers to a study by Alloy media marketing and indicates that the massive support of social networds is coupled with an ……
Google Expanding Pay-Per-Action
Google announced on their adwords blog that they are expanding their pay-per-action Beta globally. Advertisers who use adwords conversion tracking and receive more than 500 conversions in the most recent 30-day period will be invited to join the beta test, ……
Print Yellow Pages™ vs SEO|PPC| Do Your Homework
I attended a 30 minute session on driving traffic to your website last week. The entire presentation was built around Google adwords. In fairness to the presenter, 30 minutes is barely enough time for introductions, never mind a detailed presentation ……
Online Video Marketing | 30 Seconds is Better
An online publishers association report provides us with insight into ad effectiveness: * * 30s Top 15s. In two of the four advertising and brand metrics measured, ad length was the leading factor driving lift. And with each, 30 second ……
Adwords New Feature | Excluding Competitors From Viewing Your Paid Ads
eWhisper.net reports that Google Adwords now enables you to exclude up to 20 IP addresses. Sounds great but there are some concerns you should be aware of. Internet service providers tend to use a range of IP addresses for all ……
Google Ruffles ebay | Small Business Clients Pay The Price
ClevelandLeader reports that ebay pulled their ads from Google earlier this week in response to Google planning an party to coincide with ebay’s live marketing event. You can’t blame ebay for taking a position and having the courage to take ……
Local Search | New Service For US AOL AIM Users
Idearc Media (Superpages.com) can now put its advertisers content on a local search service provided by IllumiCell. You can view the IllumiCell’s corporate presentation in PDF format for an understanding of what they do. In Canada, you can go to ……
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