An Interactive Advertising Bureau (IAB) Report indicates that internet advertising revenues grew about 35% to 17 billion in the fourth quarter of 2006.

Hitwise analysis of US search engine searches in April 2007 indicates that Google captured approximately 65% market share while Yahoo!’s share decreased to 21% and MSN decreased to 8.5%.

Video marketing will only get more popular in 2007. Most yellow pages publishers are allowing streaming video now and videos will continue to appear more often in Google results.

Think about it. You are an attorney. You come across much better in person than on the phone. What better way to let your new clients get a feel for you if they can see a short 30 second video introducing yourself. Video marketing is here and its time to get moving on it.

Get to the point and get personal are 2 of the 5 keys to success in our latest article about the subject line in email marketing. Read our latest article to learn more.

A Globe and Mail article details changes in the yellow pages industry, specifically with the Yellow Pages™ Group in Canada.

Several months ago, The Yellow Pages™ Group adapted a keyword platform for their online product, YellowPages.ca™. Of course, with online advertising, you can track the exact words consumers are typing into the search box to search your site. From the information provided, you can build your own data base of keywords and use it to focus your website to your audience. In this case, the Yellow Pages™ Group is adding and deleting headings to focus on the exact keywords their consumers are choosing.

Why should you care?

If you are designing your yellow page ad, you need to study the language your clients are using to find you and make sure to include the keywords in your internet ad.

Don’t forget about the print as well. Yellow Pages™ Group digitizes your print ads. If your print ads are online as well, you will increase your chances of being found by including your keywords.

Barry Maher, a widely respected consultant on Yellow Pages™ Advertising says that over $ 1 billion per year is wasted on the print yellow pages for a variety of reasons:

Wrong ad size
Wrong heading
Wrong directory

Read the full article here and read our yellow pages print advertising article to get our take on the value of print yellow pages advertising.

Read our latest article on building an email list for 6 easy to use ways to get your email campaign started.

Watch Search Engine Roundtable ’s video of Google Universal Search for the a great review of the latest changes at Google. The video describes the differences in the new Google including several navigational changes, new results look and Google’s shift to CSS.

Read our latest article on our top 7 tips to drive traffic to your website.

Here is an easy check to see who you are linking to. Go to http://www.live.com and type this command into the search box:
linkfromdomain:yoursite.com.

If you are checking on your competitors to see if they are using a reipricol link try this command
linkfromdomain:yoursite.com site:othersite.com